Author name: Steve Hudson

Understanding Diversification Growth in Marketing Diversification growth in marketing is a product development strategy that helps Busines Builders effectively manage a product’s lifecycle. Through market research and product vision, coupled with competitive analysis and prototyping, a design thinking process is implemented to ensure a positive user experience and product design. The process is further refined …

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A Product Development Strategy Every successful product development strategy starts with a business builder. This tool provides a comprehensive approach to the product lifecycle, from market research to product vision and competitive analysis to prototyping, design thinking, user experience, and product design. Along the way, there are technical specifications to consider, innovation to drive, quality …

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Merger and Acquisition Growth Strategy Business merger and acquisition growth strategies have become increasingly popular over the last several years as organizations seek to expand their reach and increase their market share. As businesses expand and diversify operations, merger and acquisition growth strategies provide a viable path to reach their goals. Organizations that utilize merger …

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